L.O.L. Surprise is one of the world’s biggest selling toy brands. We helped them design and create their very first Pallet Display for the BIG W Toy Sale, all at the height of COVID-19.
THE OPPORTUNITY
To help boost sales in Australia and maintain market share against a growing list of similar brands at the height of the BIG W Toy Sale, L.O.L. wanted to create something impactful to stand out in the marketplace.
The real challenge was in the fact the stand had to hold a wide range of products, be structurally able to hold extra product for stock replenishment and require minimal assembly from BIG W staff. The stands also had to be pre-packed on a pallet, with products in place and ready for transport.
THE BRIEF
- Design a pallet display for roll-out in Big W Stores
- Custom designed to suit a variety of different sized products.
- Robust enough to travel interstate fulfilled with product
- Strong enough to display products weighing 180kg (in total)
- Shoppable from all 4 sides
- Designed to display a specific amount of product to justify execution
- Design, produce, construct, fill with products, pack securely and transport all
- within budget
- Complete lead-time = 6-8 weeks
THE PROCESS
- Firstly, LOL (MGA Entertainment) provided a “wish list” of product volumes that would make the exercise profitable for their business model
- The below is an actual sketch from the very first meeting
- Using this information, we then created a complete range of dummy boxes to enable qualification of any designs we proposed for consideration
- Due to the complexity created by the diverse range of product sizes we physically sampled a number of designs to test.
- Essentially it all came down to a life-sized game of “Tetris” to refine the final display
- Once the design was agreed upon, we then produced a final sample for weight testing as we awaited the final creative and actual products to arrive in the country
PRODUCTION
- Plotting
- Profile cutting
- Assembling
- Filling
- Packing
FINAL SOLUTION
Displayed in store
OUTCOME
- Successfully executed
- Our client was very happy with the displays that were delivered instore and their effectiveness in engaging their target market
- On the back of the success of this initial display they have subsequently employed Allprint to deliver several other campaigns
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