Where the laws of physics = creativity.
BRIEF
Client wanted a 3 Shelf Free Standing Display Unit (FSDU) with header card to display their uniquely shaped Forty Spotted Gin bottle.
The significance of the Forty Spotted Gin bottle was explained as it sits upside down on its broad cap (to point south to Tassie) where they manufacture their gin.
The unit is to hold 6 gin bottles per shelf.
A standard knife line was suggested.
ENGINEERING
Whilst trialing the suggested unit, it was evident that further development was needed to ensure the stability of this uniquely shaped bottle on the shelves.
The unit structure was adequate, however, with the additional boot at the base, the unit became sturdier and stronger.
DESIGN
With the FSDU tested by the client, we worked closely with the graphic design studio “Sunroom Creative” who applied artwork to the final knife line.
PRODUCTION
- Digital Printing
- Profile cutting
- Glueing
- Kitting into individual sleeves with assembly instructions.
INSTALL
NSW Rep: “I found the stands super easy to assemble. Good size for the stores.”
RESULTS
- Made from 98% Sustainable material.
- Clients reported a growth in Sales following FSDU in the marketplace.
- FSDU added to the brand awareness.
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